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Our Story


Souls & Tales is a visual storytelling studio, founded by Sarah Dienaar, who has over 10 years of experience as a producer and creator. We create heartfelt videos and photos for global brands. Souls & Tales tells stories about authentic and soulful living. We show the world what it is you believe in and represent the story behind the people and the brand. 


Born in The Netherlands, developed globally

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Soul & Tales is a representation of a conscious lifestyle that we live by. We strongly believe in building a better future for our planet and other humans, we love working with brands that resonate with this. We are inspired by the perfect imperfection of nature and the ordinary human.

We are passionate about creating awareness around holistic mental healthcare, conscious living and spirituality. It is our mission to create an inclusive platform, expressing all kinds of thoughts, feelings and emotions that your brand represents.  In true admiration of the body, we capture all forms and shapes. Showcasing fluidity and movement, especially the empowered female essence. 

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How We Work

Working with Souls & Tales means a passionate collaboration where we work together from creating the concept until the final product. We offer both stills and moving images - either made for social media or more in depth story based imagery. We have a team of different kinds of  artists, all skilled in their own unique field. From light crew to camera operators to stylists. Each one of them brings something unique to the images.


Let's create beautiful visual stories together, please contact us through email or Instagram


Last words by Founder

“Capturing authenticity and real life is one of the main starting points  in my work. I am trained as a journalist in The Netherlands, a place that has a rich history in documentary storytelling. This has influenced me greatly. Along the way I became more and more  interested in the art of visual representation of these stories.  When I moved to Bali everything sort of clicked. After years of doing self development I finally integrated this search for my own authenticity into my visual work.  I felt a deep sense of purpose. Brands like Nike, that create inspirational stories told by unique ambassadors, influence me greatly. In my time off I connect mostly with my creativity through music, bodily movement like surfing, reading and my own human journey of finding meaning. ”

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