SOULS & TALES  is a conscious production house, founded by Sarah Dienaar, who has over 10 years of experience as a producer. We create heartfelt videos and photos for international brands. Souls & Tales captures authentic and soulful living, telling a story about life in all its beautiful forms.​  We show the world what it is you believe in and represent the story behind your brand.  Playful use of light is a powerful piece of our imagery


Born in the Netherlands, ​Based in the tropical Bali, Indonesia.







Soul & Tales is a representation of a conscious lifestyle that we live by. We strongly believe in building a better future for our planet and other humans, we love working with brands that resonate with this. Many of our imagery are set in tropical nature, close by the ocean or in the jungle. Nature brings us back into the simplicity of just being and the authentic self.


We are passionate about creating awareness around holistic mental healthcare, conscious living and spirituality. It is our mission to create an inclusive platform, expressing all kinds of thoughts, feelings and emotions that your brand represents.  In true admiration of the body, we capture all forms and shapes. Showcasing fluidity and movement, especially the empowered female essence. 


Working with Souls & Tales means a passionate collaboration where we work together from creating the concept until the final product. We offer both stills and moving images - either made for social media or more in depth story based imagery. We have a team of different kinds of  artists, all skilled in their own unique field. From light crew to camera operators to stylists. Each one of them brings something unique to the images.


Let's create beautiful visual stories together.



“Capturing authenticity and real life is one the main starting point in my work. I am trained as a journalist in The Netherlands, a place that has a rich history in documentary storytelling. This has influenced me greatly. Along the way I became more and more interested in the art of visual representation of these stories. When I moved to Bali everything sort of clicked. After years of doing self development I finally integrated this search for my own authenticity into my visual work.  I felt a deep sense of purpose. Brands like Nike, that create inspiring stories told by unique ambassadors, influence me greatly. In my time off I connect mostly with my creativity through music, bodily movement like surfing, reading and my own human journey of finding meaning. ”